I'll keep this short because it's about me and that's already enough of a reason to keep it short.
I started PABC because I wanted a structure that would let me give honest advice for a living.
That sounds like a thing every consultant claims, so let me be specific about what I mean and what I'm contrasting it with.
Most consulting firms have a problem they don't talk about. Their P&L requires them to extend engagements. A consultant who tells a client "you don't need us, here's a two-page document, go fix it yourself" is a consultant who has just damaged their firm's quarter. So that consultant, even if they're a good person, learns quickly to frame every problem as bigger than it is. Not dishonestly — just gradually. The instinct creeps in. By year three they don't even notice they're doing it.
I noticed it. From the inside, in a different industry, watching how the same dynamics played out. And I knew when I built PABC that I didn't want to set up a structure that would push me, eventually, toward the same drift.
So PABC is small on purpose. No associates. No account managers. No firm overhead. No revenue model that requires me to upsell or extend. When I tell a client "you don't need me for this, here's what to do, it'll take you a week," that conversation costs me almost nothing. When I tell them "this is a real piece of work, here's the engagement," they know it's because that's what's actually true.
The other reason for the structure: the work I'm best at involves saying uncomfortable things. Your AI strategy isn't working and here's why. Your hiring managers are the bottleneck, not your recruiters. The reason your offer acceptance is at 60% is sitting in this room, and it isn't the candidates.
You can't say those things effectively from inside a firm that's afraid of losing the client. The client knows you can't. Which is part of why so much consulting in this space is theatre — both sides pretending to engage with the real problem while staying carefully on the safe side of it.
I didn't want to do that for the next ten years of my career.
That's all PABC is, really. A small practice structured so the incentives point toward honesty.
Whether that's what you want from an advisor is a different question, and probably the only question that matters when you're deciding whether to book a call.
If it is what you want, you know where to find me.
If it isn't, no hard feelings. Truly.